Firearms advertising and media kit 2026
GunPartPicker is a 2A friendly advertising platform built on America's AR builds
Reach builders while they pick parts, not after: daily prices from 30+ retailers, 988 brands priced this quarter, and 1 million+ parts configured by builders since 2020. 2A friendly, with none of the Meta or Google ad restrictions, and fully compliant firearms advertising.
Data as of September 9, 2026; traffic trailing 30 days (August 10 to September 9, 2026).
Parts configured since 2020
1M+
Monthly views
246k
trailing 30 days
Brands priced this quarter
988
1,513 in catalog
Sales potential sent to retailers, 30d
$1.4M
retail value of products sent to retailers
Meta and Google say no
Facebook, Instagram and Google Ads prohibit ads for firearms, parts, ammunition and most accessories. Appeals do not change the policy.
Programmatic filters you out
Most ad exchanges classify firearms as sensitive inventory, so open web campaigns get throttled or rejected before they serve.
Print reaches the wrong moment
Magazine and newsletter ads reach shooters, but weeks away from a purchase and with no way to measure what they did next.
Search is crowded and slow
Ranking for part names against the big retailers takes years. A media buyer needs the audience this quarter.
GunPartPicker is where AR-15 builders go to plan the rifle, check compatibility and compare prices across 35+ retailers before they buy. Ads here sit inside that workflow: a sponsored product in the listing a builder is already scrolling, a display unit on the guide they are reading, a slot in the category they are shopping. No platform policy stands between you and the buyer, and every placement reports what builders did with your product afterward.
Monthly views
246k
246,280 in the last 30 days
US audience
95%
of sessions
Mobile
55%
of views
Avg session
4 min
average engagement time
Top states
Texas
California, Virginia, Florida, Georgia
Sales potential sent to retailers, 30d
$1.4M
2,855 distinct products, average $216 each
Source: GunPartPicker site analytics (Google Analytics) and affiliate reporting, August 10 to September 9, 2026. Sales potential is the retail price of every product sent to a retailer through a credited Buy Now click, summed over the period.
Monthly views, May to August 2026. September excluded (partial month).
1.25×
Views per month, May to August 2026: 219k to 273k.
Over a million parts picked into builds, and $1.4M in sales potential sent to retailers in the last 30 days.
AI assistants send builders here
GunPartPicker is cited in ChatGPT, Claude and Google Gemini answers about AR-15 parts and pricing, and readers arrive from all three. Sponsored products are part of what gets cited.
Where they land
Source: site referrer logs, August 10 to September 9, 2026.
Parts configured since 2020
1M+
Brands
1,513
988 priced this quarter
Products priced daily
100,000+
AR-15, Glock and ammunition
Retailers compared
30+
online retailers, daily
Ammo calibers indexed
55
daily cost per round
Data driven guides
46
Public community builds
1,000+
shared to Reddit, Discord and forums
Quarterly
Insights
Gun Industry Insights report
Gun Industry Insights is a quarterly report built from saved builds and millions of daily price observations: category winners, brand build share, barrel and handguard mix, a fixed basket AR-15 Build Cost Index, an Ammo Price Index across 55 calibers, lowest price retailer share and out of stock rates. Manufacturers and retailers can license category level cuts of the same data: share of builds by slot, price position, stock rate and competitor comparisons, quarterly. Read the Q3 2026 edition, browse the guides or check Ammo Finder.
In the buying workflow
Your product appears in the listing and the builder while the parts list is being made, priced against the retailers that carry it.
It compounds
A sponsored part that lands in a saved build stays there and gets re-priced and bought later, so placements keep working after they end.
Measured by outcome
Every placement reports adds to builds, saved builds and retailer clicks by day. Not impressions, actions.
No policy risk
2A friendly by design. Compliant firearms advertising with no Meta or Google restrictions and no exchange filters.
Sponsored placement results, spring 2026
An optics brand sponsored one red dot sight in the Optic listing from April 15 to May 15, 2026. Going in, it was one of 2,000+ optics in the catalog with no builds and no buy clicks against it. Thirty days later it was a top 15 optic, built into 19 rifles, with 6x its sponsorship cost in revenue potential created.
6x
revenue potential vs spend
saved builds, against a single month of sponsorship
Top 15
optic on the site
from unranked among 2,000+ optics, in 30 days
150+
parts built around it
across 19 rifles from 50 other brands, every one a list the builder returns to price and buy
5x
adds vs category average
adds to builds during the month, against the average optic
Why it compounds: a banner is seen once. A sponsored part gets saved into a rifle, and the builder comes back to that list to re-price it and buy it, so the placement keeps working after you stop paying for it. Adds to builds ran at 5x the category average during the month, and every placement reports adds, builds and retailer clicks by day. Across the whole site, that adds up to $1.4 million in sales potential sent to retailers in the last 30 days.
Placement ads (sponsored slot)
A sponsored product at position 2 in a category listing, labeled SPONSORED. Sold by category and by month. Rankings never change; the sponsor label does.
Contact for pricingProgrammatic display (Armanet)
Standard IAB units on listing, guide and product pages through our ad partner Armanet, the firearms industry ad network. Viewability 75%; direct deals and private marketplace available. Compliant firearms advertising with no Meta or Google restrictions.
Contact for pricingCategory sponsorship
Own a slot for a quarter across the category page, the builder and the guides for that part.
Contact for pricingCustom product page and bundle ads
Your own creative on the product pages for your parts, or a featured bundle that puts several of your products in front of builders at once, one per category listing and labeled FEATURED. Built to your brief and reported on adds to builds and retailer clicks.
Contact for pricingFor pricing on any option, email mack@gunpartpicker.net.
| Category | Brand | Share |
|---|---|---|
| Lower | Aero Precision | 21.4% |
| Upper | Bravo Company | 21.6% |
| Barrel | Faxon Firearms | 19.9% |
| Handguard | Midwest Industries | 33.1% |
| BCG | Bravo Company | 27.8% |
| Trigger | Geissele | 39.4% |
| Charging handle | Radian | 36.5% |
| Stock | Magpul | 39.5% |
| Grip | Magpul | 22.1% |
| Optic | EOTech | 36.2% |
| Light | Streamlight | 49.1% |
| Muzzle device | SilencerCo | 12.9% |
| Brand | Share of builds |
|---|---|
| Geissele | 44.5% |
| Magpul | 44% |
| Bravo Company | 37.9% |
| Strike Industries | 34% |
| Aero Precision | 33.3% |
| Radian | 29.4% |
| Wilson Combat | 26.1% |
| Rise Armament | 24.8% |
| CMMG | 23.5% |
| Palmetto State Armory | 22.1% |
| Timber Creek | 17.7% |
| B5 Systems | 17.2% |
Cite as
Source: GunPartPicker Gun Industry Insights, Q3 2026, gunpartpicker.net/insights/2026-q3
Press contact
Available for: data requests, interviews, custom cuts, embargoed early access to each edition.
Next report: Q4 2026 edition, second week of January 2027.